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SEO

Website Usability – The Easiness of Using a Website

Website usability refers to the easiness of using a website. Meaning easy browsing, proper menus and the easiness of using other internal site elements, and the website as a whole.

Usability plays a very important role when it comes to website visitors. Visitors will leave websites in no time if the usability is difficult and tricky, and they will never come back again. But visitors knows how to appreciate a well designed website, easy and practical to use with an efficient arrangement and menu. They will remember the good time they had on such well designed websites and they will come back again and again with pleasure.

To design and maintain a good usability for your website you should stick with a few simple rules to follow:

– Easy and practical menu
– Logical and intuitive arrangement of categories, pages and content
– Using useful tools easy to reach, like a search box at the top of your website
– Clean and well-ordered text content and images / banners
– Pleasant / non-screaming design and readable text

Having these elements built with care, you will have an essential advantage on the long term, and you will keep the visitors returning to your site because they can read it and use it with pleasure.

Categories
SEO

The Importance of Website Accessibility

Website accessibility refers to the possibility of accessing the website and its content, by a large number of people category types, hardware equipments and software.

Different surfers from different areas of our world, and from different environments, have different internet accessibility options and different possibilities and needs. Making sure that your website can be accessible by a large category of people, hardware and software, you will rise your exposure and you will achieve a higher consideration.

Accessibility consists of various elements that must be widely compatible:

Website format, structure and design

Your web pages must be widely accepted and supported by the majority of hardware devices and software. Make sure that your website is displaying correctly in various types of browsers like Internet Explorer, Mozilla, Opera, Avant, Chrome, etc. Also, check if your website is displaying well in other display resolutions, like 800×600, 1024×768, etc, since many users still use these standard resolutions.

Text font type

Make your font easily readable by a large number of people. The minimum recommended font size is 12, and the most suitable and widely used font types for web pages are Arial, Verdana and Tahoma. If you are using other fonts, be sure to check if that font is widely available as a standard option in many operating systems and browsers.

Scripts and applications

Keep the script size small and be sure to check if your scripts and applications function properly in many other browsers. Internet Explorer, Mozilla, Opera, Avant, Chrome, etc. Don’t add too many useless scripts to your site just to be fancy, you will just increase the loading time and you can lose a lot of your visitors.

Load time / data content size

Make sure to keep the loading time of your website as shorter as possible, you will be amazed to know how many surfers hit the close button if they wait more than 7 seconds for a page to open. Keep your graphics and images in a good quality/size ratio optimizing them with image editing software, and split too much content in different pages.

Keep your website and its elements widely accessible by many types of people and their devices, and your exposure will be much higher, without the risk of losing important visitors and / or customers.

Categories
Making $$$

How to Make Money Online Selling Your Own Product?

Making money out of your own product can be one of the easiest ways to online business, once you learn the secret strategies that marketers use since the beginning of the Internet and that works now.

Now it’s much easier to have your own product. Even more than that, it does not cost anything. Not as in “real” world, where you have to pay the costs of manufacturing, transport, etc..

Yet, what I mean when I say digital product? Usually it is a book written by you, a PDF with detailed information in a particular field. Audio MP3 or video informational material.

Everything depends on you and how you want to send the information.

First, you must follow three steps:

1. Make your own website:

There are lots of ways to make your own site. First you must choose a domain name. To do this, you need to know which niche is your site in. For example, a niche like “how to get rid of acne” will have a domain name like “acnetreatment.com”. Read this article on choosing your perfect domain name.

Then choose your hosting service. Read this article on choosing a quality hosting.

And finally, install your own site. You can use WordPress and modify the template until will meet your needs.

2. Create the sales page:

The sales page is everything when it comes to making money from a product. A good sales page can sell a nonexistent product, while with a bad sales page you can not sell any gold for free.

You will need to know a few things before creating your sales page:

– What are your visitors needs and how you can accomplish them?
– Who else sells something similar and how?
– What gives my product in addition to others?
– Who else was trying to sell something similar and what failed?

Then you have to structure your sales page after the pattern below.

Attention

First you must grab the reader’s attention. Usually do this with a well-written title. For example “How to get rid of acne in 7 days.”

Interest

Then you have to capture the reader’s interest. How are you doing this? Answering the question “What is on for me?”. The person reading your page always knows what he will ask out. This will capture his interest and will keep reading further.

Desire

Then you need to make the visitor want your product. Here is a trap that you must be careful not to fall in. Many people when promoting a book or material, are taking care to say how it is made, instead of presenting the real benefits.

People do not buy a product just because it’s big and red and makes wonders. People buy the benefits that the product is making. For example in our case “you get rid of acne and improve your relationships with others.”

Actions

And finally, you have to make them like what you offer them. You must justify why the price is so high compared to what the product offers.

3. Create your own product

As I said, it can be an E-book, a video or audio material, it really does not matter. All that matters is to offer quality so will make people happy.

These are the basic steps you need to follow to be successful with your own selling product.

Categories
SEO

Choosing Your Perfect Domain Name – Things To Consider

The first thing you should do when you decided that you want a website, is to to choose a name for it. Everyone is free to register any domain name they wish through various domain registrar companies, as long as the domain names are still free for registration. Besides the domain TLD termination which can be com, net, org and others.. the buyer must choose the company that will make the domain registration, and of course, to choose a proper name for it.

I will explain the most important points from above that you should consider, and a few useful advices that can help you to register a good domain name through a proper company.

Domain TLD (Termination)

I will enumerate some of the most important and popular domain name terminations, these are: com, net, org, biz and info. The most well known is the .com termination, this is also the most valuable from the rest. If I must give you a quick advice about what termination you should choose, this will be .com, but there is nothing bad in having a website with one of the other termination, especially when the website is country targeted or is having other relevancy within the content and TLD type. However, as long as a website is well projected, everything can go very well with any other termination.

There are some debates that search engines gives more scores in the search results for particularly TLD’s, like .com over .info. but that depends on the site target, content, popularity and many other factors.. Obviously on the domain marketplace the .com is the most valuable TLD. And other thing to consider – many internet users have the intention to search for a .com domain termination when they are unsure about the exact address of a website, they will enter in browser “whatever they remember” followed by a .com.

Domain Registrar Companies

There are many companies through you can register your domain name, the price differ a little from company to company, but on the long term some companies will show to be better than others. That’s why is very important to choose a good company that you will register your domain / s through. The differences between the services offered are big enough and that can make the difference between headache, and focusing on your business. I will write more about advantages and disadvantages of registrar companies in another topic from this forum.

Domain Name

Finally, choosing a domain name depends very much on the purpose the website will be build for. Surely you can register a domain with a general name non-related with the website purpose and content, but is much better that the domain name to be related with the content. Another important aspect is that the name to be kept as shorter as possible, and easy to pronounce and remember. If you can mix all these factors together when registering a domain name, then you already made a first positive step, which will be very useful on the long run.

If you want to start a website about car parts, some of the best recommendations for a domain name will be – autoparts or carparts and with .com termination, this will be highly preferred. But today some of the best domains with simple and easy to remember names are already registered by first comers, still, with a little creativity you can register a pleasant name related with your activity, I will give you some possible examples, and you can always place in front or after the desired name one or a combination from the following simple words: web, net, online, now, super, today, store, shop, dir, best, quality, the, and the list can go on.. you can use your imagination. supercarparts, bestcaparts, webcarparts, carpartsdir, etc..

Categories
Social Net

Facebook FanPage – An Exceptional Marketing Tool For Your Website and Business

Last month, Facebook has passed 700 million users and is still expanding. It is said that if he had a country, would be the third largest worldwide after China and India.

This fact is very interesting, especially in terms of marketing because many people can be find in just one place, where you can touch them with your messages with such ease.

Most recent statistics show that Facebook grow with an enormous new speed, acquiring millions of new users every week. Looking at these numbers, no wonder that every day the number of companies who are on Facebook is increasing. Which is a very normal thing. You have to be where they are too, and were millions of potential customers are.

The problem is that most of these companies do not know how to use this exceptional tool called Facebook, in an efficient manner. The first thing that you can see this is that companies open their account profile on Facebook and use it, instead of the page.

This can be especially serious in the long run, because the profile page was designed especially for individuals, not for companies, which means that the profile is quite limited compared to a page. The first example would be the limit of 5000 friends you can add to your profile compared to the page that has no limit and may get millions of fans.

Your company already has a Facebook page?

If you own a business, you must create a page for your company as quickly as possible because you risk lagging behind.

Here are some reasons for which you must have a Facebook page:

1. The first reason why your company should have a page instead of using the profile is that the profile is not public, but only for friends, which follows that search engines do not index it, while pages are public and accessible to search engines, which means that a page is likely to appear on the search engine lists.

2. Creating a page is free and easy to do.

3. A page is an excellent tool to build a community around your brand or business.

Take the first step

If you do not have a Facebook page, it’s time to do one right now. Join http://www.facebook.com/pages/create.php