Selling Links on Your Site

You can make decent money by selling links from your blog or site.

Today, I will present a great way to make money online with your site. It is a very simple method of monetization of a site, but not many use it. This method consists of selling links within your site. And here I do not mean about placing large banner ads in the pages of your site. These are small text links in your articles.

For example, if you have a blog about organic products, chances are the administrator of a site that sells organic products, will want to promote the site, and might be interested in a link placed in an article from your site. These links are very important for traffic and search engine optimization.

It is known that a link within an article discussing the topic of that site, receives a much higher value than a link placed in the blogroll or website footer. In addition to this, that link will bring traffic to the site, as visitors of your blog are interested in this topic, and will most likely click on the link.

Factors to consider

For this reason, you must be careful when negotiating the price of text links within your articles.

Price depends on several factors:

– PageRank of the page where the link will be placed;
– Number of visitors to the site;
– Relevancy of the article where the link will be placed;
– Number of outgoing links on that page (smaller the better);
– Keyword competition of the anchor text link.

There are not standard prices, so you can’t evaluate the exact cost of a link on your site. But you can learn a little by researching the competition, and find out how much an advertiser will be willing to pay for a quality text link.

For example, a link for “online advertising” should be at least twice more expensive than one for “wooden table”. I took some random examples, but the idea is that the search term “online advertising” have a much higher competition than for “wooden tables.”

I usually sell text links on medium-sized sites with $150-$300 per year, but depending on the niche, this can be lower or higher.


The Power of Link Exchange

One of the most difficult things anyone has to make when he wants to optimize their site for various search engines, is the Link Exchange strategy, for building backlinks.

After a site has been built, the next move is link building, so that it can be found on various search engines (Google, MSN, Yahoo, etc..), and gain trust, traffic and PageRank. Because backlinks is what makes the site be attractive for all search engines – SE popularity.

Consider the following example. Someone writes a book, or anything else that is valuable in its information. The fact that a growing number of people recommended this book, not only increase the value of its author, but also credibility and celebrity of that particular book. Well, getting for a website as many references from other sites, namely, links to our site, we get the relevance, popularity and growing credibility, not only from visitors, but also from the SE’s.

Of course, these references are obtained for the quality, uniqueness of content on the site. These links coming from other sites (incoming links) can be obtained by different methods, for example, contacting owners and proposing sites to exchange links with our site (reciprocal link exchange). This approach can be made in various forms: by email, phone, in agreement with other friends who have websites.

Another method is to register with free link exchange directories, that automate the link exchange process and link management.

Some of these sites are:


Search Engine Marketing (SEM)

What is search engine marketing?

Without doubt, the activity of search engine marketing is among the most complex types of marketing because the requirements, rules and preferences of the search engines are constantly evolving. Given that most visitors find their sites on search engines, search engine marketing activity is absolutely the best environment for internet marketing.

Experts in search engine marketing and search engine optimization will talk about various complex algorithms, which in everyday language are translated into simple mathematical formulas that explain how to obtain the best rank of a site in various search engines. But you will see that you can enter search engine marketing, even if you don’t have extensive knowledge of mathematics, or the understanding of the algorithms used.

The best way to find out what is best for your site is to try different approaches, to draw conclusions about errors and how is the best to implement changes. This can become very expensive, and because activities like search engine marketing require constant efforts, your funds can be thin very quickly. Therefore, in search engine marketing is recommended very much attention.

Rules of search engine marketing

Whether you choose to follow search engine marketing activity alone or in company of a consultant, you must know some basic rules in terms of search engine marketing.

There are no magic methods in search engine marketing that you can bring higher ranking in search engines. A first step in search engine marketing is search engine optimization, having your site properly optimized for search engine, will result in many benefits over time.

There are three factors of major importance in search engine marketing in obtaining the desired ranking in search engines. Although, the rules of search engine marketing is changing frequently, these three factors always remain the same, namely content, keywords and links.

These rules of search engine marketing are sacred, and you will be told by all those who will ask for help when you need assistance in search engine marketing. For this reason it is good to remember, to keep track of them and apply them whenever necessary or when you conduct a search engine marketing activity.


A Guide to Website Directory Submission

Following administration of web directories, I noticed that most people do not know how to properly and effectively submit their sites. Therefore, I will list below some key tips for submitting a site in a web directory:

– Title of the site must be brief and concise (most search engines display only the first 60 characters of the title of a Web page);

– Select one or more keywords for the site title, which best describes the activity and services you provide (keywords must be the same as those you have chosen when constructing and optimizing your website);

– Make a clear and concise description (most search engines display only the first 160 characters of the description of a Web page);

– Do not submit your site if is not finished yet;

– When submitting, use a different email address (separated) from your usual, avoiding the phenomenon of spam;

– And the last tip, but perhaps most importantly, check the links inside the directory website (source code of the page) for the nofollow attribute (rel = “nofollow”). To easily check the links, I recommend using the Nofollow Checker extension for Google Chrome. You probably know that this nofollow attribute, if present next to a link, will cut all the link juice benefit a website can give to your site.


What is a CMS?

A Content Management System or CMS is a software system used to automate as much as possible a content management process, especially for web sites. The aim is to reduce or eliminate interference programmers to edit and manage their sites. CMS eases the organization, control and publication of documents or other content such as images and multimedia resources.

Usually, such a system tool brings users without any knowledge about programming languages to create and manage content with relative ease of use. Most systems use a database to store content and a presentation layer to display the content to its regular visitors, based on a set of templates. Administration is normally done through a web browser, but some systems can be modified in other ways. A CMS platform is different from web creation programs (such as FontPage or Dreamweaver) by allowing users without technical knowledge to make changes to the site with little or no training at all.

What is cms

A CMS is easy to use and allows authorized users to manage a website. A CMS is more of a maintenance tool than a site creation tool. A web content management system offers the following key features:

Automated templates – Create standard visual templates that can be automatically applied to new and existing content, creating a focal point for changing the interface of a web site.

Easily editable content – Once content is separated from the visual representation of the site, editing and manipulating of content are usually much easier and faster. Most CMS tools include WYSIWYG editor that allows non-technical staff to create and edit content.

Scalable feature sets – Most CMS has plugins or modules that can be easily installed to extend the functionality of the system.

Upgrades by web standards – Content management solutions for assets usually receive regular updates that include new features and system-related web standards.

Managing workflow – Workflow is the process of creating sequential and parallel tasks that must be met by CMS. For example, a content creator writes an article that is not published on the site until it is edited by the publisher and approved by the chief editor.

Document management – CMS’s can come up with ways of managing the document life cycle, from creation, through revisions, publication, archiving and deletion.

At present, there are many free CMS platforms that allow easy creation and management of web pages. The most popular are: