Website optimization for search engines (Google, Yahoo, MSN) is something very necessary for those who want to be found in the competitive Internet environment. Most have heard about website optimization by the term SEO.
The term SEO is an abbreviation of Search Engine Optimization. The optimization process aims to place a site on the first page from the results of a search engine – if it is a search according to certain predefined terms or keywords.
Mostly, search engine optimization is based on optimizing the structure of pages within the site to be properly interpreted and evaluated by search engine algorithms for the “award” of ranks given. After on-site optimization, the next step is submitting the site in various places around the Internet to increase its link popularity (off-site optimization). Such places can be directories and other profile sites that can increase the site popularity, so that it is relevant when someone searches for a particular keyword.
Web optimization and online marketing basically consists of understanding how search algorithms work and what visitors would seek to establish correspondence with sites offering what they seek. An efficient optimization process requires changes in the source code of the site and content management system. Google has over 300 factors underlying to its algorithm to return the results, creating among webmasters the need for professionalism and dedication in interpreting the analysis and working to bring their site on the first page of search engines.
Optimizing a site for search engines is a subcategory of online marketing, the practice first appeared in 1990, with the first sites on the Internet. Over time, optimizing a website, has become a service offered by some companies and / or corporations. The primary purpose of optimization of a site for search engines is to improve the site rankings based on the searched keywords, so the website visibility, thus its visitors, will greatly increase.