Basic Guide To Proper SEO For Websites

SEO, or Search Engine Optimization, will be the most powerful weapon of every Webmaster who wish to obtain a top search engine position, and a high number of visitors.

SEO is a chapter which contains lots of technical information, sometimes very complex, about how the search engines index and rank websites, and how and with what tools and methods can Webmasters comply with various requirements, to please the search engines in achieving better positions.

In this article I will keep everything as simple as possible, to make you understand what is all about SEO and how to apply it correctly for your websites.

I will highlight and describe some of the most vital SEO rules a website should follow:

Domain Name
File Names
Meta Title
Meta Description
Meta Keywords
Page Headlines
Bold Keywords
Keyword Density
Content Quality and Quantity
H1, H2 and H3 Tags
Image ALT Tags
Inbound Links
Site Map

Domain Name:

If you have already read the section “Domain Names” from this forum, you already know that among other advices, it is highly recommended that when you register a domain, to choose a name which will contain your most important keywords, and the keywords that will tell everyone what is your site about.

Having these keywords in the domain name, you will rise the chances of getting a better position in the search engine results, related with your subject.

Also, at the “Domain Names” section from this forum, you can learn how to register a domain name with your favorite keywords, even if the majority of the simpler names are already taken.

File Names:

Search engines give a high importance to the website file names content. Instead of creating flat file names like page1.htm or img0122.jpg, is essential to create descriptive and keyword rich file names like my-super-sport-car.htm or me-on-trip-to-hawaii.jpg.

Add your most important keywords in the file names of your website, and you will increase your chances of getting a higher exposure on that subject in the search engine results.

Meta Titles:

The meta title is the text you see at the top of the browser on the blue bar when you access a website. This title must describe in a short sentence what is your site about, and also must contain the keywords that you will optimize your website for.

Do not repeat the title keywords more that two times, this can be considered a form of spam by the search engines.

The title length can be anywhere between 50 and 170 characters, there is nothing wrong if you don’t stay within this numbers, but is recommended to stay somewhere between this values.

The meta title must be inserted in the HTML code of a web page, and it will look like this:

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Strict//EN”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″ />
<title>[b]Your meta title goes here.[/b]</title>

Meta Description:

Unlike the meta title, meta description is nowhere visible in your browser when you access a website, but it is listed in the search engine results under the title of a website. Like the meta title, the meta description is also very important for search engines.

You must create descriptive and unique descriptions for all your pages, this way you will increase the chances of having your pages indexed in good positions.

The length of meta description can be at least the same length or bigger than meta title, you can keep the length up to 230 characters. Also, be sure to place the most relevant keywords at the beginning of the meta description.

The meta description must be inserted in the HTML code of a web page, and will look like this:

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Strict//EN”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″ />
<title>Your meta title goes here.</title>
<meta name=”description” content=”[b]Your meta description goes here.[/b]” />

Meta Keywords:

Today, many of the big search engines are not giving importance to the meta keywords anymore, and this is because many webmasters has abused this factor and spammed with too many irrelevant keywords to obtain unfair search engine positions.

However, there are still a few search engines who consider the meta keywords of a website, and there is nothing wrong to place a short number (maximum 15) of relevant meta keywords in every page of your website. The meta keywords are separated by commas, and must not be repeated more than two times.

Don’t forget to place the most important of your keywords at the beginning.

The meta keywords must be placed in the HTML code of a web page, like the example below:

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Strict//EN”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″ />
<title>Your meta title goes here.</title>
<meta name=”description” content=”Your meta description goes here.” />
<meta name=”keywords” content=”[b]best keyword, second best keyword, keyword3, keyword4[/b]” />

Page Headlines:

The headlines from your web pages, like the meta titles, must describe in a single phrase what is your page about, and also, must contain your most important keywords that you wish to optimize your page for. Keep the title short and very descriptive.

Also, is highly recommended to set the page headlines as H1, because this way the search engines will give a higher importance to that headlines.

You can see examples of HTML source code with H1, H2 and H3 tags later in this article.

Bold Keywords:

For your content to achieve even a higher importance, and for accentuate various useful words or phrases in your articles to capture the readers attention, you can bold a few keywords and phrases in your articles.

Choose a few of the keywords that you want to optimize your site for and set the font to bold, also you can make an entire title or subtitle bold, but don’t exaggerate with this method.

The search engines will consider these bold keywords very important, and this will count for your SEO score.

Keyword Density:

Represents the percent of the keywords used in an article, more exactly, the exact keywords you want to optimize your articles for.

For example, if you write an 1000 words article about “auto parts”, and you want to optimize the content for the keyword “auto parts”, you must insert this keyword in the article in a percent from 2% to 6 %, this will be a good keyword density.

But if your 1000 words article contain irrelevant keywords or only two sentences were your keyword can be found, this means a poor keyword density and you can lose big time in SEO score for that article or page.

Also, be sure to spread these keywords all over the article, but stay within the 2%-6% percent.

You can check the keyword density of your pages with this free online tool here:

http://www.keyworddensity.com

Content Quality and Quantity:

First of all, when writing an article you must put yourself in the readers mind, and try to see and understand what the readers need. Give your readers what they need and want, and your articles will be successful. Also you can imagine yourself talking to a close friend.

If you will make poor articles, without real and useful information, the readers attention will be low and nobody will appreciate your work and your website. Keep a high level of quality and useful information which people will love to read.

Also, the content quantity is very important for the SEO score. An article containing at least 500 words is considered to be acceptable, try to write as much as you can and keep your articles consistent, this way you will increase the SEO score, and you will bring in more visitors to your website.

H1, H2 and H3 Tags:

These tags can be assigned to titles and subtitles of an article from a web page.

Assigning these tags, you will receive a higher SEO score from the search engines, because titles are considered to be of a greater importance than any other parts in a page.

The H1 tag must be assigned to the main title of the page (the headline), the font size will be larger than any other titles or subtitles in the page. For the next titles and subtitles the H2 and H3 tags can be assigned.

Example of how the HTML source code will look like when applying the H1 tags:

Headline without H1:

<body>
Your Title
</body>

Headline with H1:

<body>
<h1>Your Title</h1>
</body>

Image ALT Tags:

For every picture that you insert into your web pages you have the option to specify a description, this description is called the image ALT tag / attribute.

This description will be taken into consideration by the search engines, and your pictures will be listed in the appropriate image search results for that specific keyword or subject.

Instead of leaving these tags empty, try to place short and descriptive, keyword rich phrases for every picture on your site, this way you will increase your traffic from the image search results.

Inbound Links:

The main ranking factor for the majority of search engines remains the number of inbound links. The bigger the number of websites that link to your website, the bigger your rank is (for Google – PageRank) and the engines will place your website in better positions.

However, you must use the promotion methods carefully to avoid getting penalized or banned from search engines.

Avoid spam promotion or other automated methods that will get you quick and spammy links over the Internet, this is the quickest way to get banned.

Try to obtain links from websites that holds content related with your website, and if you can obtain links on pages with PageRank, this will greatly increase your rank.

When you promote your website try to place anchor text links for your website. These links will increase your website rank for that given keyword that you use in the text link.

A last and useful advice is to mix the promotion methods. Instead of overusing just one promotion method you can mix them together, this way your website will receive a higher credibility and exposure form the search engines.

Site Map:

The site map is a detailed map containing the internal links of a website, arranged by categories.

Creating a site map for your site you will embrace two long term advantages:

Some of your website visitors may want to search for a certain page in your site, and the fastest way to do that is to look at the site map. The site map can be very useful for your website visitors.

Also, the site map acts like a good SEO tool. The search engine spiders (robots, crawlers) will see your site map as a precious food, facilitating the indexing of your website pages.

You can create both a HTML and a XML sitemap, the HTML version will be the page sitemap.html in your site, where you list all your internal web pages by categories for your visitors to see, and the XML version must be uploaded in your root folder of your website (sitemap.xml) at your website host.

You can easily create a sitemap.xml file for your site by using this free online tool here:

http://www.xml-sitemaps.com

Content is King – Create For Your Success

Internet is information, people who access the internet are looking for certain information. These information can include news, various technical data, updates about their friends or other people, information about products and services and all kind of information that are accessible online.

Regardless of your online activity area, in almost all cases there is the need to create and contribute with some informational content. More than this, the information must be unique and useful to be able to stand apart from the crowd, and to easily spread itself over the internet.

On the internet there are mostly found the next categories of websites:

– Personal websites, which contain information about their owner, opinions, hobbies.
– Resource websites, which heavily debate a specific subject, with or without a forum.
– Companies which presents their business online.
– News Websites.
– Online Shops.
– Affiliates which promote other companies products and services.
– Online services: games, communities, web directories, classifieds, bookmarking, etc.

The list can be bigger, but you may already find out that your online activity fits in one from the above categories.

The most important element which helps these websites to reach a high exposure over the internet, and therefore achieving its wanted success, is the content. The content will bring the needed visitors for that online activities to reach their goals, or keep existing and walk further. More than this, updating your site content with fresh and informative articles, not only that you will attract new visitors interested on that subject, but you will make the existing visitors to come back later on your site for fresh information.

Also, search engines love fresh and updated websites with new content added on a regular basis. The websites which update their content frequently, are favored by search engines and placed in better search engine result positions.

Useful advices that will help you create unique and quality content for your website:

– It’s very important to write about a topic that you are passionate or know a lot about.
– Use a readable font which is widely compatible (Arial, Verdana, Tahoma), of at least 12px size.
– Write keyword rich articles of at least 500 words.
– Create short and sweet titles, be descriptive and attract your visitors to read further.
– Keep a clean and ordered formatting in your pages. Split articles in sub sections, with bold subtitles.
– Keep creating and adding new content frequently.

These are some of the advices that can help you gain online exposure and success. And don’t forget that content is king, and will continue to be.

How To Buy And Develop A Successful Personal Website

In this article will be presented in short some essential factors that must be known when building a website. In-depth are a lot of subsections but here will be presented only the most important ones, these are: Choosing the domain name, Choosing a web host, Subject, Design, Usability, SEO and Promotion.

– Choose a simple and short name, easy to remember, which in the same time to represent your business or subject.

– Check the comparison between the host companies and choose the one who fits your needs.

– Develop your website on a principal subject.

– The design and content must be clear and readable, avoid loading too much graphic and extra elements, focus on content.

– Build an easy to access menu from any part of the site, web pages must be easy and even intuitively accessible.

– Put yourself in place of your visitors and satisfy their needs, make a useful website for your visitors.

– The SEO chapter have a lot of subsections that one should know before building a website, the SEO is an essential factor in the web propagation of your website. SEO means to bring your site at the requirement level of search engines. Some of the most important factors in SEO are: title and description of pages, the name of HTML files, H1 and H2 tags, the keywords and their number from title and description of meta tag, from H1 and H2 title, from page content and the HTML files. You can find SEO tools and in-depth articles about website SEO at the following addresses:

– www.seocompany.ca/tool/seo-tools.html – Free SEO tools
– www.seochat.com – SEO articles, info and talk

– Promoting your website you raise the chances that it will be viewed by more people, so, you fulfill the site’s purpose.

How To Avoid Online Affiliate Programs Scams

Before starting to invest time and money in a online money making program, you must be sure that you collaborate with people that can be trusted. In this short article I will give some examples and advices that may help you to make the difference between an online scam and a serious online affiliate program. Let’s say that you found one program that seems a good opportunity, a few methods to find out if the people behind this program are serious are the following:

– The first questions that you must ask yourself are: The offer sounds credible ? This program, viewed at a large scale, brings any benefit for the parts implied ? This program offer any guarantee ?

– A website of such a company will not be a neglected one, if you notice errors in such websites, then this fact should make you suspicious because, a serious and profitable company will never afford to display with a poor website with errors.

– Any serious affiliate program must have a method for supporting its affiliate, that should be practical and efficient.

– Contact the support section with a general question and notice how and in how much time they will answer back, a respectable program will always respect and support its members and affiliates.

– Read carefully the terms of service and search for any irregularity or rules that may affect your further affiliation with the program.

– Keep your eyes open and don’t trust any promises or offers that look exaggerated.

– With a search on a search engine (scam program x) you can find out the opinion of other people about a particular program , if you find generally negative comments and reviews then you better think twice before you join that program, from our experience, a serious program doesn’t generate almost at all negative comments, and anyway if it generate, these comments will be insignificant in number. Don’t forget, negative comments may represent also some side-functions that does not satisfy some persons and that does not correlate with other important factors like program trust and affiliate payments, etc, so read carefully.

– There are websites specialized in exposing online scam programs around the internet, look also on these websites before starting to collaborate with any affiliate program, if the program is not listed on these sites, then its a first good step.

– www.scambusters.org
– www.scam.com
– www.stop-scammers.com

We hope that these information will help you avoid online scams and frauds, we wish you success in your affiliate marketing journey!