During formation of the inner structure of a website, we need some basic knowledge about HTML. You do not have to be professional, but need to know the basics.
The basic principle is that we can get good results with the selected keywords of our website only if there is real content (accessible by search engines) on that topic, optimized for that keyword. According to this principle, for each page (on the site) we must choose a keyword, and then we do search engine optimization based on these keywords.
We have to consider the following principles:
What does this mean? Search engines can download images, Flash animations, but they cannot “read” them, and our aim is that search engines to see our pages.
For example, search engines do not see written text on an image, so if the menu names on a website are stored in the image format, search engines see the image, but the text from the image cannot be interpreted. Independent of this, pages may be well organized, so that links can be found in the HTML source code, but if you can, avoid using images for your menus and links.
Using Flash elements has a more harmful effect on the site “visibility” because search engines have no way to read Flash content and because of this it cannot check existing links within them. It happens often that a site be made from a single flash animation, all the content is accessible in a flash animation, and that’s why search engine like Google cannot access the page. (Lately the Google search engine could access links in Flash animations, but still, it’s best to avoid using flash animation, especially in navigation.)
Why is it important that the website would be “transparent”? Because in vain we optimize our website if the search engine can’t see it. In this case, we have no chance to appear on the list of search results.
Content is very important, because the content is the one that is read by search engine. If the content is richer and more valuable, the more appreciated by the search engine and the more in front of the rankings.
In the composition of the site content, we should try to talk with rich details about the theme of the site, not just in two short sentences. A page should be consumed with pleasure to the visitors. For the Google search engine serving the people is very important, so they try to highlight the most relevant sites. If our website is good and valuable to people, then most likely it will meet the requirements of Google.
While composing our site content we should often use as many keywords, but this does not mean that in 10 words, 9 to be keywords, the text must remain composed primarily for human consumption, because the site is primarily for people and second to search engines.
Using the head tags:
Head tags are <h1> </ h1> <h2> </ h2> <h3> </ h3> <h4> </ h4> <h5> </ h5> <h6> </ h6>. Page headings and subheadings should be placed between these elements. H1 is the most important, H2 is the second most important, and so on. Title page for example is worth inserted between between the two H1 elements, and the subtitle content between the two elements that contain the term H2. You should not use each of the six head tags on the same page, but using the first two is highly recommended.
Let’s see an example..
We have a catering firm in New York so among the keywords chosen for optimization we choose the keyword phrase “Catering Firm New York”, after we created the proper content.
On the page we use the expression: <H1> Catering Firm New York </H1>
The subtitle on that page can be the following: <H2> New York residents find quality service in our custom catering </ H2>
The use of meta keywords, title and description:
Title is the text that appears in your browser. In the HTML source code the title is found between the elements <title> </ title>. This element is very important in terms of search engine optimization, and here you must enter a keyword rich text, but still be sure that we have a sentence that makes sense and express the contents of the site.
Continuing the example above, this could be the following: <title> Catering Firm New York – Quality Custom Catering </ title>
Today the meta keywords tag is less significant. In this field you must enter keywords and phrases separated by commas.
Example: <Meta name = “keywords” content = “new york catering, custom catering, catering service”/>
Although it lost value, however it is still worth using it because he has retained something of significance.
You must write a 1-2 sentence content. It is important that this continues to be relevant and on each page to write an unique description content relevant to that specific page.
Example: <meta name=”description” content=”Full service catering in New York for weddings, corporate events, in-flight catering, and private parties” />
It is important to know that by only making a page is not necessary sufficient for obtaining good results in search engine rankings, on-site but optimization can not be neglected.
At every modification of a page you must remembered that we address the content to people and not robots. Before making changes on our site worth visiting sites that are on the first positions in search engines, these sites are able to offer us many ideas.