10 YouTube SEO Tips To Rank Your Videos Number 1 On YouTube

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In this article I’m going to share 8 YouTube SEO tips to help you rank your videos number one on YouTube. These are the exact strategies that have allowed me to get 20k subscribers and over 1 million views in less than 6 months of starting a channel. So if you want to find out how to rank your videos number one then keep on reading.

1. Find good keywords

First, you need to understand that how YouTube decides which videos to rank is based on keywords. People are looking for different topics on YouTube and they’re also watching videos and seeing videos that are suggested in the sidebar. You need to use specific words that people are looking for, or interested in inside your videos titles, descriptions and tags, so that you will show up in the search and on that sidebar, thus more people will be watching your videos.

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Introduction To Search Engine Optimization

Optimize your site for search engines

Website optimization for search engines (Google, Yahoo, MSN) is something very necessary for those who want to be found in the competitive Internet environment. Most have heard about website optimization by the term SEO.

The term SEO is an abbreviation of Search Engine Optimization. The optimization process aims to place a site on the first page from the results of a search engine – if it is a search according to certain predefined terms or keywords.

Mostly, search engine optimization is based on optimizing the structure of pages within the site to be properly interpreted and evaluated by search engine algorithms for the “award” of ranks given. After on-site optimization, the next step is submitting the site in various places around the Internet to increase its link popularity (off-site optimization). Such places can be directories and other profile sites that can increase the site popularity, so that it is relevant when someone searches for a particular keyword.

Web optimization and online marketing basically consists of understanding how search algorithms work and what visitors would seek to establish correspondence with sites offering what they seek. An efficient optimization process requires changes in the source code of the site and content management system. Google has over 300 factors underlying to its algorithm to return the results, creating among webmasters the need for professionalism and dedication in interpreting the analysis and working to bring their site on the first page of search engines.

Optimizing a site for search engines is a subcategory of online marketing, the practice first appeared in 1990, with the first sites on the Internet. Over time, optimizing a website, has become a service offered by some companies and / or corporations. The primary purpose of optimization of a site for search engines is to improve the site rankings based on the searched keywords, so the website visibility, thus its visitors, will greatly increase.

Small SEO Guide To Website Optimization

Simple seo guide

Here are a few key tips (some of the most important) to consider when building and optimizing your website.

Website Title from the TITLE tag should contain some of your chosen keywords.

– Choosing a domain name – It is best that the domain name to contain at least one keyword.

– Use the H1 tag (Heading) and place at least one keyword in the sentence (on-page title sentence). Then, if possible, use the H2 tag (on-page subtitle sentence), which also should contain at least one keyword. Also use the B / STRONG tags (Bold font), and I / EM (Italic font), in which to highlight keyword phrases inside an article.

– Use more common keywords, both on the front page and on the rest of the site and, respectively, of appropriate synonyms.

– ALT attributes for images are very important, primarily for people who have disabilities and use browsers that replace images with text in the ALT attribute, but also for mobile sites. So just try to describe the image and do not necessarily think about SEO. This description is very good for SEO because Google or other search engine does not recognize the image content, but can read the text of the ALT attribute.

– Internal links. Be careful to avoid many links that lead to the same page using the same keywords, use different keywords instead. Furthermore, avoid placing more than 100 links on a single page, Google is ignoring such pages.

– The number of sites that have a link to your site (backlinks) is also very important because it helps increase your website Page Rank (the importance that search engines – like Alexa and Google – attach to your site). Also, make sure that sites that refer to your site are well indexed by search engines, otherwise, links from locked or un-indexed sites are not very useful.

– External links to your site should contain a keyword and point to that page of your site that is optimized for that keyword.

Finding The Right Keywords – Site Optimization Based on Chosen Keywords

Finding keywords for your website

The first step in search engine optimization is to choose your keywords and key phrases, and after this step we can start optimizing based on the chosen keywords. This step is very important, because our website should hold a distinct place in the top search engines by specific keywords, that people interested in our site tend to search. On the other hand, we will not be so lucky if we optimize our site by some keywords that many people are looking for, but the competition is so great that no one will find our website through hundreds of thousands of other sites. Our goal is to find 4-5 keywords worth looking after.

How to gather potential keywords?

At first should be gathered the keywords according to the website subject, namely, 100-200 potential keywords, without any special rules, so the site owner will be able to list a few keywords that operate in the exact field the website is about. These keywords deserve entered into an Excel table. If you wrote all the words that crossed your mind, you should still visit some sites belonging to competition and receive from them an idea about other ideal keywords. For it is necessary to look after the words recorded so far, and to visit the first sites in search results.

Besides these, there are many online tools that provide related keywords. Their use is very easy, you must enter one or more keywords from which to start and the program offers other possible variants. If you feel they’re relevant, add these recommended keywords to the list. Finally, you can add to the list their plural forms. If you come up here, probably you already have a long list, which is good.

Keywords, the more rarely used, more personalized, the more effective are for search engine optimization. For example, a real estate agency in New York, if will define the word “estate” as a keyword, will be unlikely to appear on the first page of search engine results, because the competition is great, but if will define as the keyword phrase “real estate in New York”, they can achieve better results in a shorter time interval. Later, they can do tests on more competitive keywords. (Especially after defining the term “buildings in New York”, their website may appear among search results even in a simple search with the word “estate”.

How to choose relevant keywords?

After we gathered the whole list, we must decide on a number of 4-5 of them, and these are the principal keywords by which we optimize our site. Choosing the right keywords is very important. Common search phrases used are not good because we get so many results that reduce the chances of our website to show up in results. The conclusion is: the ideal optimization keyword should be popular, but a custom one.

To achieve this, we should know how often sites are searched after that keyword and how big the competition is. We can use programs that provide this information from their databases on the degree of popularity of the search words (eg Wordtracker).

The other factor that should be measured is the number of optimizations on a particular keyword, to know how much advertising competition there is, then we can tell, if it would be easy / hard to reach the top rankings. This problem is easily solved. We do a simple Google search and look at how many relevant pages were found. Of course, we cannot determine the precise optimization power of the top-ranking sites, but if several sites are dealing with this topic, the fight will be certainly between them and the well optimized sites.

We can insert all these values in an Excel table, after you arrange the list in descending order by degree of popularity, namely, the most popular words to be in front. Our decision on choosing the right keywords will be subjective. If you trust the power of your website you must choose the first 4-5 keywords that are most popular among searchers, even if the advertising competition for these words is big. Otherwise choose an optimal keyword arsenal.

At the end of the operation you must determine the most important keywords you want to deal further with.